Who reviews the clips?
Views are easy to fake. Ask whether a person watches every submission before its views count, and what happens to rejected clips.
Buyer's guide
How to choose a clipping agency
Clipping works when real people make the clips and real people check them. Here is what to ask any agency before you hand over a budget.
800+Clipper network
24–48hTypical launch
$1,000Campaigns start at
HumanReview of every clip
Before you sign01 02 03
Seven things to check with any clipping agency
Ask who reviews the clips, how bots are screened, where the views come from, what the minimum budget is, what you control in the brief, what gets reported, and how quickly a campaign can launch.
How are bots screened?
A good agency checks accounts for inauthentic engagement and checks where the views are actually coming from.
What is the minimum?
Many managed agencies start at $15,000 or more. Check that the minimum fits the size of your release.
What makes a good clipping agency?
Three things: real creators, a written brief, and honest review. The brief should set the approved footage, the wording, the tags and anything off limits. Review should happen before views count, not after the invoice. Reporting should show approved clips and eligible views, not just a headline number.
How Amplify Media answers these
Amplify Media is a UK clipping agency run from London by music producer Alfie Williams. A network of 800+ clippers makes the edits. Every single clip is watched by a person on the moderation team, who checks the edit, the sound and caption, screens the account and checks where the views come from. Rejected clips cost you nothing.
Campaigns start at $1,000 and typically launch within 24 to 48 hours of the strategy call and assets. We work across music, TV and film, and every forecast is given as an estimate rather than a guarantee.
Every campaign includes
- Written brief with approved footage and rules
- 800+ clipper network
- Human review of every submitted clip
- Bot screening and audience geography checks
- Campaigns from $1,000, no retainer
- Reporting on approved clips and eligible views
Questions answered
What people ask before launch
How do I choose a clipping agency?
Check who reviews the clips, how bots and fake views are screened, where the views come from, the minimum budget, how much control you have over the brief, what is reported and how fast a campaign can launch. Ask what happens to clips that fail review.
Is there a clipping agency based in the UK?
Yes. Amplify Media is a UK clipping agency run from London. It runs managed, human-reviewed clipping campaigns for music, TV and film across TikTok, Instagram Reels and YouTube Shorts, with campaigns from $1,000.
How do clipping agencies stop fake views?
Practices vary. At Amplify Media every clip is reviewed by a person, the account is screened for inauthentic engagement and the source of the views is checked before any view counts. Rejected clips cost the client nothing.
What is a normal minimum budget for a clipping agency?
Most managed clipping agencies are US based with minimums of $15,000 or more. Amplify Media starts at $1,000.
What should a clipping campaign brief include?
The approved source footage, the platforms, required wording and tags, claims that must not be made, brand restrictions and the measures of success. The brief is then used during review of every clip.
What should a clipping agency report on?
Submitted and approved posts, eligible views and delivery against the campaign target, agreed before launch.
Want straight answers to all seven?
Book a call and ask us anything on this list. We will tell you what is realistic before any budget is committed.
Book a Strategy Call