Send the footage and the rules
You send the trailer, author videos or readings you want used. We write the rules into a brief, including what is off limits, the tags and which platforms to use.
Book clipping
BookTok and book clipping campaigns for authors and publishers
Amplify Media is a London clipping agency for authors and publishers. Clippers turn your book trailer, author videos and readings into fan-style clips and post them on their own TikTok, Instagram Reels or YouTube Shorts pages, as the brief sets.
LondonUK clipping agency
$1,000Campaigns start at
Hard capOn your budget
HumanReview of each clip
How it works01 02 03
How does a book clipping campaign work?
You send the footage once. Clippers turn it into many short clips, each with its own hook.
Clippers post on their own pages
Independent short-form editors cut the footage into fan-style clips. They post them on their own TikTok, Instagram Reels or YouTube Shorts pages, as the brief sets.
A person reviews each clip
A person reviews each submitted clip before its views count. Clippers are paid per 1,000 approved views.
Can a clipping agency promote a novel?
Yes. A clipping campaign puts many short videos about your novel, each with its own hook, on pages that people already follow and watch.
We take briefs from debut and established authors, whether you are self-published or with a publisher.
A campaign is about reach and exposure. It puts the book in front of more people, and it does not promise sales.
What footage does a book need?
A book trailer is ideal. Author interviews, readings and audiobook excerpts work too.
Launch or event footage and cover and quote visuals can also be cut into clips. You need the rights to everything you send.
Footage that works
- Book trailer
- Author interview
- Reading from the book
- Audiobook excerpt
- Launch or event footage
- Cover and quote visuals
You need the rights to everything you send.
Side by side
Clipping or BookTok influencers?
Both can put a book in front of readers on TikTok. The difference is who posts and what you pay for.
| Option | How you pay | Who posts | What you get |
|---|---|---|---|
| BookTok influencer | Usually a flat fee per post | One creator, on their own page | Usually one or a few videos |
| Clipping campaign | Your budget pays per 1,000 approved views | Many clippers, each on their own page | Many edits, each with its own hook |
You can use both.
Four ways
How do you promote a book on TikTok?
There are four main ways to promote a book on TikTok. The first two cost little money but take time, and the last two need a budget.
| Way | Do you post? | How you pay | What you need |
|---|---|---|---|
| Post it yourself | Yes | With your time | A TikTok account and time to film |
| Send copies to creators | No, each creator decides whether to post | Free copies of the book | A list of creators who read your genre |
| TikTok ads | Yes, as ads from your account | Ad spend paid to TikTok | An ads account and a video that works as an ad |
| Clipping campaign | No, clippers post on their own pages | Budget pays per 1,000 approved views | Footage and a written brief |
Launch day and publication week
Can clips go live around publication day?
Yes. The brief, the footage and the date are agreed first, then clippers post in the days around publication.
Tell us the date early, so there is time to agree the brief and share the footage.
What does a book clipping campaign cost?
Campaigns start at $1,000. Our estimate is about $2 per 1,000 views all-in, including our fee and platform fees. It is an estimate, not a guarantee.
Your budget is a hard cap, with no retainer. Clippers are paid per 1,000 approved views through Content Rewards, a separate third-party platform run by Content Rewards Inc.
Invoices can be in US dollars or euros. Some managed clipping agencies publish minimums of $15,000 or more.
Try the campaign calculator to see what a budget could look like.
The short version
- Campaigns start at $1,000
- Your budget is a hard cap
- No retainer
- Clippers paid per 1,000 approved views
- A person reviews each submitted clip
- Invoices in US dollars or euros
ResultsMusic campaign Gaming campaign
What do results look like?
These two published results are a music campaign and a gaming campaign, not books. Results vary from campaign to campaign, so these figures are not a forecast for a book.
Lydia May
282K views from 26 approved clips, on a $500 budget.
FewerMC
348K views from 43 approved clips, on a $500 budget.
Questions answered
What do authors and publishers ask?
Can you run a clipping campaign for a book launch?
Yes. Amplify Media takes on clipping campaigns for books. Clippers cut your trailer, author videos or readings into short clips and post them on their own TikTok, Instagram Reels and YouTube Shorts pages around publication day. The brief sets which platforms. Campaigns start at $1,000.
How do I get my book seen on TikTok without posting myself?
Run a clipping campaign. Clippers post the clips on their own pages, so you do not need a TikTok account and you never have to post yourself. You send the footage and agree the rules, and we run the rest.
How much does a book clipping campaign cost?
Campaigns start at $1,000. Our estimate is about $2 per 1,000 views all-in, including our fee and platform fees. It is an estimate, not a guarantee. Your budget pays clippers per 1,000 approved views, not a flat fee per post.
What footage does an author need?
A book trailer is ideal. Author interviews, readings, audiobook excerpts, launch or event footage and cover and quote visuals all work too. You need the rights to everything you send.
Is clipping the same as paying BookTok influencers?
No. An influencer is usually paid a flat fee for one post. In a clipping campaign many clippers post their own edits on their own pages, and your budget pays per 1,000 views on clips a person has approved. You can use both.
Will a clipping campaign sell books?
We sell reach and exposure, not sales. A campaign puts your book in front of more readers on TikTok, Reels and Shorts. No one can promise sales, and we do not.
Does this only work for romance and fantasy?
BookTok is best known for romance, young adult and fantasy. We take on campaigns for other genres too. Clips can also run on Instagram Reels and YouTube Shorts, and the brief sets which platforms to use.
Got a publication date?
Tell us the title, the date and the footage you have. We will tell you what is realistic before any budget is committed.
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