Views on approved clips
A person reviews every clip before its views count. Live campaigns count views on approved clips only, and rejected clips cost you nothing.
Measuring results
How to measure clipping campaign results
A clipping campaign is measured in views on approved clips, the clips that were paid and the cost per 1,000 views. It buys reach and exposure, not sales or streams. This is what gets counted, and what does not.
ApprovedOnly reviewed clips count
About $2Per 1,000 views all in
Hard capBudget never goes over
HumanReview of every clip
What gets counted01 02 03
Three numbers tell you how a campaign did
Every number below comes from the clips a person has approved. Views on rejected clips are never paid for and never counted as results.
Paid clips
The approved clips that earned from the budget. Finished campaigns show the Content Rewards analytics for paid clips, all time.
Effective CPM
Effective CPM is the clipper budget spent per 1,000 views. The all-in cost with fees is about $2 per 1,000 views.
What the campaign report shows
Campaigns run on Content Rewards, a separate third-party platform that tracks views and pays creators for views on approved clips. Its campaign report covers the approved clips.
One person runs your campaign from brief to final report, and you see the numbers as they happen.
What to agree before launch
The brief sets what counts as an approved clip: the footage, the tone, the tags and anything off limits. It also sets the platforms and the audience you want, and moderators check where each clip's views come from before they count. Your budget is a hard cap, so spend never goes above it.
In the campaign report
- Total views, likes, comments and shares
- Views by day
- Budget used and effective CPM
- Views and posts by platform
- CPM by platform
- Daily spend and top accounts
- Top clips
Fields in the Content Rewards campaign report, checked on 28 September 2026.
Real campaigns
What our campaigns measured
Finished campaigns: Content Rewards analytics, paid clips, all time. Chad Powers is live, so its figures update on the page. Effective CPM is the clipper budget spent per 1,000 views.
| Campaign | Type | Budget | Views | Effective CPM |
|---|---|---|---|---|
| Lydia May, PURGER | Music, finished | $500 | 630,599 on 37 paid clips | $0.72 |
| FewerMC | Gaming, finished | $500 | 498,681 on 51 paid clips | $0.91 |
| Chad Powers Season 2 on Hulu | TV series, live now | $3,600 | 933K so far from 1,234 videos posted | $1.93 |
See every figure on case studies, or try your own budget on the calculator.
Does clipping increase streams or box office?
A campaign buys reach and exposure. It puts your music, film, show or book in front of more people on TikTok, Instagram Reels and YouTube Shorts. Sales, streams, pre-orders, ticket sales and other commercial outcomes are not guaranteed and are not what these figures measure.
What a viewer does next depends on your product, your pricing, your own marketing and your landing page. If you track streams, ticket sales or sign-ups, use your own data for that. We never promise those numbers. The full wording is in our terms.
Questions answered
What people ask about results
How do you measure the results of a clipping campaign?
By views on approved clips, the number of paid clips and the effective CPM, which is the clipper budget spent per 1,000 views. A person reviews every clip before its views count, so views on rejected clips are not in the results.
What does a clipping campaign report show?
Amplify Media campaigns run on Content Rewards, a separate third-party platform. Its campaign report shows total views, likes, comments and shares, views by day, budget used and effective CPM, views and posts by platform, CPM by platform, daily spend, top accounts and top clips. Checked on 28 September 2026.
Does clipping increase streams or box office?
A campaign buys reach and exposure, not sales. Streams, ticket sales, pre-orders and other commercial outcomes are not guaranteed, and we never promise them. If you track them, use your own data.
What is effective CPM in a clipping campaign?
Effective CPM is the clipper budget spent per 1,000 views. The all-in cost with fees is about $2 per 1,000 views.
Do rejected clips count towards the results?
No. Rejected clips earn nothing from your budget, and their views are not counted in the results we publish.
Planning a campaign? See what a clipping campaign costs and how to choose a clipping agency.
Want to see a live report?
Tell us the release, the dates and the footage. We will show you live results and tell you what is realistic before anything is committed.
Book a 20 minute call20 minutes on Google Meet, in UK, EU or US hours. We look at your footage and dates, show you live results, and give you a view estimate and a price. Nothing is committed on the call, and your budget is a hard cap.