You share the video and the sound
Send the music video, a visualiser or other footage you own, plus the official sound link. We write a short brief for you to approve.
Creator clips on TikTok and Reels
Music video promotion for new singles
Got a new single or music video? Creators turn it into short clips with your official sound on TikTok, Instagram Reels and YouTube Shorts. A person checks every clip. Clippers are paid only for approved views, from a budget you set.
For independent and self-released artists, artist teams and managers, in the US, the UK and worldwide.
631KLydia May, PURGER, on $500
2.5M+Views on our campaigns
$1,000Creator budget minimum
HumanCheck on every clip
How it works01 02 03
How creator clips promote a music video
You send the video and the sound. Independent creators cut it into short clips and post them on their own pages. Each clip is a new way for people to find the song.
Creators post clips
Clippers in our community cut hooks, lyric moments and performance edits. Every clip uses your official sound.
A person checks every clip
We check each clip by hand before its views count. Clippers are paid per 1,000 approved views, from a fixed pool. Rejected clips cost you nothing.
Before you book
Who it suits, and what we need
Built for one release at a time: a new single, a music video, or both.
Who it suits
- Independent and self-released artists
- Artist teams and managers
- A new single or music video, out now or coming soon
- Artists in the US, the UK and worldwide
- A creator budget of $1,000 or more
What we need from you
- The music video, or other footage you own
- The official sound live on TikTok and Instagram (your distributor usually sends it there)
- A written OK for creators to edit and post your footage
- Your release date and target countries
- Anything creators must avoid
Honest pricing
What it costs
The creator budget starts at $1,000. Our fee is a flat 15% on top. The total is a hard cap, so you never pay more than you agreed.
| Budget | You pay | Views (estimate) |
|---|---|---|
| $1,000 | $1,150 (fee $150) | About 500K |
| $2,500 | $2,875 (fee $375) | About 1.25M |
Worked example: on a $1,000 budget you pay $1,150 in total. If clippers are paid $2.00 per 1,000 approved views and the full budget is used, that is about 500K approved views. These are estimates, not a promise. We agree the payout rate after we see your footage. Full pricing or try the calculator.
Case study: Lydia May, PURGER
A $500 campaign for a single, launched on 4 July 2026. Clippers used only the official footage, and the song was the star of every clip.
630,599 views on 37 paid clips. That is about $0.72 per 1,000 views on the budget paid to clippers (Content Rewards analytics, paid clips, all time).
116 creators posted 402 videos. A person checked every one, and a bot ring was caught and rejected. Instagram carried about 92% of the views.
See the full campaign or all our results.
What you are buying
A campaign buys views, reach and use of your sound. Streams and followers can follow when people like the song. We cannot promise them, and we never sell streams.
Every campaign includes
- Clips on TikTok, Instagram Reels and YouTube Shorts
- Your official sound on every clip
- A written brief you approve
- A person checks every clip
- You pay only for approved views
- A budget that is a hard cap
- Reports on approved clips and views
Questions answered
What artists ask before launch
How do I promote a music video on TikTok and Reels?
Turn it into lots of short clips. With Amplify Media, creators cut your video into hooks, lyric moments and performance edits, and post them with your official sound on TikTok, Instagram Reels and YouTube Shorts. A person checks every clip before its views count. Campaigns start at $1,000.
How can an independent artist promote a new single?
Time a creator campaign to your release. Get the official sound live on TikTok and Instagram first, then creators post clips that use it. Every view is a new chance for someone to find the song. You set the budget, and it is a hard cap.
Will this get me streams?
It gets your song seen. A campaign builds views, reach and use of your official sound. When people like what they hear, streams, saves and followers can follow. We cannot promise streams or chart places, and we never sell them.
How much does music video promotion cost?
The creator budget starts at $1,000. Our fee is a flat 15% on top, so $1,150 in total. The total is a hard cap. Clippers are paid per 1,000 approved views from that budget, and rejected clips cost you nothing.
What do you need from me?
The music video or other footage you own, the official sound live on TikTok and Instagram, and a written OK for creators to edit and post it. Also your release date, target countries and anything creators must avoid.
Can I approve what gets posted?
Yes. You approve the brief before launch. It sets the footage, the sound and anything off limits. A person checks every clip against it. If you want, you can also sign off clips yourself at no extra cost. Just ask in writing.
Do you work with artists in the US?
Yes. We are based in London and work with artists worldwide. Calls run in UK, EU or US hours, and we invoice in US dollars or euros. Your target countries go in the brief. We check creator fit before launch, but we cannot promise an exact country split.
Is this the same as buying views?
No. Real creators post clips on their own pages, and a person checks every clip. Bot views are rejected and never paid. On the Lydia May campaign, our moderators caught a bot ring and rejected it.
How quickly can a campaign start?
We agree the launch date after checking your footage, rights, brief and payment. Once those are done, a start within 24 to 48 hours may be possible. We can also time it to your release day.
Got a new single or music video coming?
Tell us the song, the release date and the footage. We will tell you what is realistic before any budget is committed.
Book a 20 minute call20 minutes on Google Meet, in UK, EU or US hours. We look at your footage and dates, show you live results, and give you a view estimate and a price. Nothing is committed on the call, and your budget is a hard cap.