What you pay for
An influencer is usually paid a flat fee per post, agreed before anyone sees the views. In a clipping campaign your budget pays clippers per 1,000 approved views, and rejected clips cost you nothing.
Clipping vs influencer marketing
Clipping or influencer marketing: which fits your launch?
An influencer deal usually pays one creator a flat fee for a post. A clipping campaign gives many creators your approved footage and pays them per 1,000 approved views, from a budget you set. Here is how the two compare.
$1,000Creator budget minimum
15%Flat fee, budget is a hard cap
HumanReview of every clip
24 to 48hLaunch once checks clear
How they differ01 02 03
Same goal, different deal
Influencers and clippers both post on their own accounts. What changes is what you pay for and who checks the work.
How many videos
An influencer usually makes one or a few videos. A clipping campaign gets many edits of the same footage, each with its own hook, on the platforms the brief sets.
Who checks the work
With an influencer you approve one post. With us, a person reviews every submitted clip against your brief before its views count.
Side by side
Clipping or influencers?
Both put your product in front of people on TikTok, Instagram Reels and YouTube Shorts. The difference is who makes the video, how many get made and what you pay for.
| Option | How you pay | Who makes it | What you get |
|---|---|---|---|
| Influencer post | Usually a flat fee per post | One creator films their own video | Usually one or a few videos |
| Clipping campaign | Your budget pays per 1,000 approved views | Many clippers edit your approved footage | Many edits, each with its own hook |
You can run both.
When clipping fits better
Clipping suits teams that already have video and want it seen many times, in many styles, on many accounts: product demos, launch films, trailers and ads you hold the rights to. Clippers do not need your product in hand, and you do not negotiate post by post.
Our published results come from a music campaign and a gaming campaign, not a product launch, so they are not a forecast. Lydia May reached 631K views from 37 paid clips on a $500 budget, and FewerMC reached 499K views from 51 paid clips on a $500 budget. Our campaigns also include Chad Powers Season 2 on Hulu, launched 18 September 2026.
A campaign buys reach and exposure. It does not promise sales. See brand clipping campaigns, clipping vs paid ads and how results are measured.
Every campaign includes
- A written brief you approve
- Only footage you have approved
- Clips on TikTok, Instagram Reels and YouTube Shorts, as the brief sets
- A person reviews every clip
- Clippers paid per 1,000 approved views
- A budget that is a hard cap, with no retainer
- Reporting on approved clips and eligible views
Questions answered
What brand teams ask
Is clipping the same as influencer marketing?
No. An influencer is usually paid a flat fee to film and post their own video. In a clipping campaign, many clippers cut your approved footage into short edits, post them on their own accounts and are paid per 1,000 approved views from your budget.
Is clipping cheaper than influencer marketing?
It depends on the creators and the deal. With clipping you set one budget and pay per 1,000 approved views, so you are not paying a flat fee for a post that gets few views. Our calculator estimates roughly $1.75 to $2.50 per 1,000 views. Estimates are not guarantees.
Can we run clipping alongside influencer campaigns?
Yes. Influencers make their own content. Clippers edit the footage you already have, such as product demos, launch films or ads you hold the rights to. You can run both.
What footage do we need?
Video you own or have the rights to share, such as product demos, launch films, ads or interviews. You need the rights to everything you send, and the brief sets what creators may and may not do with it.
Can we target one country?
Yes. Target countries go in the brief. We request recent audience-country analytics and screen creators against those markets. We check creator fit before launch, but we cannot promise an exact country split.
How much does a campaign cost?
Creator budgets start at $1,000, plus our 15% management fee: $1,150 total. Your budget is a hard cap, with no retainer. Clippers are paid per 1,000 approved views, and rejected clips cost you nothing.
How fast can a campaign start?
Usually 24 to 48 hours once the footage, rights, brief and payment are in. We agree the launch date with you first.
Comparing options for a launch?
Book a 20 minute call. Bring the product, the market and a link to footage you can share.
Book a 20 minute call